News — Show You're Jockey

Jockey® launches 'Show You're Jockey' Campaign

Show You're Jockey

Jockey® launches 'Show You're Jockey' Campaign

Since 1935, when Jockey® invented the first ever men’s Y-Front® briefs, the global brand has enjoyed a rich history of innovation.  Not only was Jockey the first to design a brief for men, it was also the first to use a branded waistband on its products.  This branding signified genuine Jockey® quality and set the stage for Jockey® fans around the globe to wear their favorite underwear with pride.  Since then Jockey has been an sort of a “generic” name for briefs (just like Xerox….. for photocopy) because if you say Jockey, it means briefs. This is the concept behind...

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Jockey® Bares Pants-Dropping New Campaign

Show You're Jockey

Jockey® Bares Pants-Dropping New Campaign

Jockey was one of those brands back in the '80s that quickly became a household name. In fact, the name "Jockey" became synonymous with "underwear" as much as "Colgate" and "Eveready" became synonymous with "toothpaste" and "battery," respectively. During the '90s, Jockey became known locally for their "Jockey for Her" campaign, complete with ads, a jingle, and the tagline "Who's wearing Jockey now?" What most people don't know is that Jockey started in 1935--the brand is 136 years old. It was the first to invent the Y-front brief and to bring the then-touchy subject of underwear into the mainstream. From innovation to quality, Jockey adapts...

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No Panty Line Promise®, Skimmies and More Products of Show You're Jockey® Campaign

Show You're Jockey

No Panty Line Promise®, Skimmies and More Products of Show You're Jockey® Campaign

You want to flaunt your undies when you're wearing Jockey.  It was fun attending the media launch of Show You're Jockey campaign at the Society Lounge Makati seeing all the new colors and varieties of the brand we have loved all these years. Jockey invented the first ever men's Y-Front briefs, recognized all over the world also for being the first to use a branded waistband on its products. It's the class for its quality and durability that men I've known take pride in flaunting their Jockeys. I was surprised to have seen new products for the ladies like their "No Panty Line Promise" women's underwear. While looking at...

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Are You Ready to Show You're Jockey?

Show You're Jockey

Are You Ready to Show You're Jockey?

Ever noticed guys with low-riding jeans deliberately showing their briefs’ waistband? Not the peeking type? Well, Jockey is. And they’ve turned this into a campaign. Jockey, inventor of the men’s Y-Front briefs and the first to use a branded waistband, launched their “Show You’re Jockey” campaign last Wednesday, May 15 at the Society Lounge in Makati City. The worldwide campaign will feature men and women of different nationalities revealing their Jockey underwear. The campaign is a modern interpretation of the 1990s “Let ‘Em Know You’re Jockey” campaign, where celebrities had their pants in their ankles, confidently displaying their Jockeys. “Show...

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