Today, Jockey International, Inc. is active in more than 120 countries, marketing underwear, socks, thermals, sleepwear, activewear, sportswear, lounge wear, men's, women's and children's ranges. Our ongoing mission is to continue to push boundaries to deliver the experience and excitement that life enthusiasts expect from one of the world's best-loved and most-recognized brands - Jockey®.
In 1935, the Jockey® short made its debut. Chicago's popular Marshall Field & Company sold out its stock of 600 packages by noon and sold 12,000 more in the following weeks, becoming a national sensation.
In 1958, Cooper's introduced Jockey® Skants® briefs, the company's first foray into fashion underwear. Cooper's also purchased its first TV advertising, read live by Jack Parr on the Tonight Show.
Satisfying the Human Need for Comfort
In 1876, Samuel Thrall Cooper founded S.T. Cooper & Sons, the predecessor of Jockey International, Inc. Samuel Cooper started his hosiery business in St. Joseph, Michigan to help lumberjacks who were suffering from their poor quality socks, laying Jockey's foundation for "Satisfying the Human Need for Comfort."