Jockey International

Underwear is our Passion

Our story

Leading the industry

Founded in 1876, Jockey has a rich history as one of the intimate apparel industry’s originators and innovators. From creating the men’s brief, to developing underwear for NASA, to launching the popular 3D-Innovations™ collection, Jockey continues to elevate the industry, and the brand has become a true American icon.

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Satisfying the Human Need for Comfort

In 1876, Samuel Thrall Cooper founded S.T. Cooper & Sons, the predecessor of Jockey International, Inc. Samuel Cooper started his hosiery business in St. Joseph, Michigan to help lumberjacks who were suffering from their poor quality socks, laying Jockey's foundation for "Satisfying the Human Need for Comfort."

Fashion Sensation

In 1935, the Jockey® short made its debut. Chicago's popular Marshall Field & Company sold out its stock of 600 packages by noon and sold 12,000 more in the following weeks, becoming a national sensation.

In 1958, Cooper's introduced Jockey® Skants® briefs, the company's first foray into fashion underwear. Cooper's also purchased its first TV advertising, read live by Jack Parr on the Tonight Show.

Pushing Boundaries

Today, Jockey International, Inc. is active in more than 120 countries, marketing underwear, socks, thermals, sleepwear, activewear, sportswear, lounge wear, men's, women's and children's ranges. Our ongoing mission is to continue to push boundaries to deliver the experience and excitement that life enthusiasts expect from one of the world's best-loved and most-recognized brands - Jockey®.

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