Jockey is not just about men’s briefs

Jockey is not just about men’s briefs

Brand does not want to be generic

For over 50 years, Jockey® has dominated the men’s undergarment sector in the Philippines, and it isn’t about to be caught short by competition.

When Nikhiel Genomal joined the family business, GTVL Manufacturing Industries, the local licensee for Jockey®, he observed that most underwear brands would hold sales promotions in the stores all year-round.

“It spoils the industry.  Month after month, you can’t seem to survive without a promotion.  In the underwear section, all the brands offer ‘Buy three get one’ or 50 percent off,” see more